The global macroeconomic climate has challenged manufacturers all around the world to maintain and develop efficiencies in order to remain competitive. Inflationary pressures, tightening regulations and labour availability are some of the many challenges that require our focus to address. A lot of time and effort is constantly being put into modernising our existing facilities and expanding where necessary to ensure we improve our cost-competitiveness and that we are always equipped to support our customers.
Innovation has been a critical component of our business strategy in allowing us to not only adapt to the changing needs of consumers within the sexual health space but to also better anticipate changes and prepare for opportunities as they have been presented. Our continued investment into research and development has allowed us to deliver unique product solutions for our customers and is expected to play an even more pivotal role in the years to come as sexual health education improves and the search for the next generation of condoms progresses.
Transitioning from a global manufacturer into a brand owner has been a critical phase of our journey. Brand ownership and management has allowed us to effectively develop product recognition and provide our customers with the quality assurance that many other manufacturers are not simply able to. A diversified approach to branding has also enabled us to draw on feedback from a spectrum of demographics around the world and better understand our end users' requirements and preferences.
Transitioning from a global manufacturer into a brand owner has been a critical phase of our journey. Brand ownership and management has allowed us to effectively develop product recognition and provide our customers with the quality assurance that many other manufacturers are not simply able to. A diversified approach to branding has also enabled us to draw on feedback from a spectrum of demographics around the world and better understand our end users' requirements and preferences.